Worcester Business Journal
Delivering news and opinion for the Central Massachusetts business community. All Business, All the Time…
in print, online and in person.
Participate in WICN's Business Challenge Grants and Gain Valuable Exposure!
Challenge Grants offer your company valuable exposure on WICN, plus the opportunity to support quality broadcasting in Central Massachusetts.
During WICN membership drive, your company is recognized as the provider of a Challenge Grant. Listeners are highly motivated to become members of WICN when they know that their contribution is actually worth twice as much to the station. Challenge Grants have proven to be very successful at WICN and at public radio stations all over the country. They instill a sense of urgency to our appeals, and add an element of excitement and fun to the membership drives.
It's a Win/Win opportunity!
- Your Business Challenge is a tax-deductible contribution.
- You increase your connection with consumers by adding a more personal dimension to your brand.
- Your company builds loyalty with customers by demonstrating your commitment to the community through public broadcasting.
- Your business is presented in a highly interactive and responsive environment.
How It Works
During a Challenge Grant pledge break, we ask listeners to call in with their financial support. Your company is clearly and gratefully acknowledged for providing incentive for listeners to call.
Standard Challenge Grant Language
"This hour we have a special challenge from (Name of your business). (Brief description of your business). And right now they are matching your donation dollar for dollar. So your $10 per month pledge to WICN will be worth a total of $240 per year in program support! Just call 508-752-0700 right now with your pledge and join (Name of your business) in support of WICN."
Pledges that come in during the challenge grant period are matched up to the amount of your Challenge Grant amount. You determine the level of participation based on the challenge levels below:
One Hour $200
Two Hours $400
Three Hours $600
Available Challenge Dates 2013
For more information on Business Challenge Grants please contact Astha Shrestha at firstname.lastname@example.org or call (508) 752-0700