Inquiry: Fern Johnson - Imaging In Advertising

• Artist: Mark Lynch
• Title: Fern Johnson - Imaging In Advertising
• Album: Inquiry
• Length: 28:32 minutes (12.85 MB)
• Format: Stereo 44kHz 62Kbps (VBR)

FERN L. JOHNSON is a Professor of English and faculty member in the Communication and Culture program at Clark University. Professor Johnson believes that advertising today speaks as “one of the prominent discourses of our time”. Magazine ads, billboards and TV commercials are the folklore of our commodity culture. Advertisers today can fine-tune the language and images of an ad to better seduce niche markets to buy their products. Tune in and find out how advertisers use subtle and not so subtle imagery to sell cigarettes to urban African American communities or convince you that eyeliner is scientifically and technology superior. Professor Johnson’s thought-provoking book is IMAGING IN ADVERTISING: VERBAL AND VISUAL CODES OF COMMERCE.