The Business Beat: Erin Williams and Troy Siebels

Erin Williams of the Worcester Cultural Coalition & Troy Siebels of the Hanover Theatre for the Performing Arts talk about the Woo Card: Opening the door to Worcester County's cultural community.

Begun in 2007 in partnership with the Colleges of Worcester Consortium, the WOO Card program has distributed some 12,000 cards exclusively to Worcester area college students as means of providing students with discounted access to area cultural venues.

In November 2009, Public WOO Cards became available for purchase by the general public for just $20.
In addition to offering well over $250 in savings, WOO Card users will also earn points each time they use their card making them eligible for monthly drawings for fantastic prizes.
Nearly 20 area cultural venues are participating in the WOO Card program, including: American Antiquarian Society, ARTSWorcester, Broad Meadow Brook Wildlife Sanctuary, EcoTarium, Fruitlands Museum, Hanover Theatre for the Performing Arts, Higgins Armory Museum, Mechanics Hall, Music Worcester, Museum of Russian Icons, stART on the Street, Tower Hill Botanic Garden, Traina Center for the Arts, Worcester Art Museum, Worcester Chamber Music Society, Worcester Hibernian Cultural Centre and the Worcester Historical Museum.