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Worcester Magazine, the 33-year-old alternative weekly newspaper serving Greater Worcester, has undergone another design change and re-sizing. WoMag – or Worcester Mag, as the publication
now calls itself for short – has a free circulation of 34,000 copies
through more than 400 locations, and readership of more than 163,000.
Worcester Magazine is a three-time winner of the New England Press Association’s “Newspaper of the Year Award. Regarding the overall alternative-newspaper sector in America, circulation – which grew steadily between 1989 and 2000, has been more or less level since 2000. The circulation figure
now stands around 7.5 million.