CHRISTOPHER JOHNSON: MICROSTYLE

With everyone texting, Twittering and on Facebook today, there can be little doubt that we live in the age of the incredible shrinking message. Being able to cut through the plethora of voices and posts we read everyday to get someone’s attention requires new rules of writing not found in Strunk and White. We are living in a world wide Algonquin Round Table and to get someone’s attention you need to be pragmatic, economic, witty and creative. Tonight on Inquiry we talk with CHRISTOPHER JOHNSON, verbal branding consultant, blogger and author. His new book, MICROSTYLE: THE ART OF WRITING LITTLE, details this new “rhetoric for the web age” and is for anyone who texts, writes copy or designs a brand. Tune in and learn about the new rules for this new literacy. Johnson’s website is: http://www.thenameinspector.com