Arts, sciences and humanities build healthier, more livable, vital communities. They are essential to a strong education system. They contribute enormously to our economy.
After a giddy beginning banging out copy for a small ad agency, James
Othmer, a longtime creative director and copywriter, worked his way to
the top in 2000 only to discover that his traditional agency was being
abandoned in favor of forward-thinking brand stewards who wanted hip
new ideas from smaller shops well-versed in new media and digital
marketing. Fascinated by groundbreaking interactive campaigns like the
2007 Nine Inch Nails Internet Easter egg hunt and Burger King's
"Subservient Chicken" gag, he found his love for advertising
reinvigorated, and his new book is an effort to better understand the
inescapable industry's influence on culture.