The Public Eye: Katty Kay - Womenomics

Women have power. In Womenomics, journalists Shipman and Kay
deal in facts, not stereotypes, providing a fresh perspective on the
largely hidden power that women have in today's marketplace. Why?
Companies with more women managers are more profitable. Women do more
of the buying. A talent shortage looms. Younger generations want to
work flexibly, too. It all adds up to a workplace revolution that is
great news for professional women—not to mention men and businesses as
well. As Brenda Barnes, CEO of Sara Lee, notes: “Companies need to
recognize that this kind of flexibility offers employees the ability to
manage and balance their own careers and lives, which in turn improves
productivity and employee morale.” This new way of thinking and working
is all the more valuable in a recession, as companies begin offering
flexible schedules, four-day workweeks, and extended vacations as a way
to avoid layoffs, save costs, and still reward employees.