In an encore of The Business Beat, Steve Jones-D’Agostino, strategic partner of Susan Wagner PR + Best Rate of Climb, interviews John Sculley, former CEO of Pepsi-Cola and Apple Computer. They talk about Sculley’s new book, Moonshot! Game-Changing Strategies to Build Billion-Dollar Businesses. This episode aired originally on March 29, 2015.
John Sculley is one of America's best-known business leaders - with one foot in the storied history of Apple technology, and the other foot in 21st-century innovations that change the way the world does business. His success stories include telecommunications, financial services, healthcare, high tech, Internet services, consumer marketing, and outsourcing services.
Drawing on more than 40 years of experience as a corporate executive, investor, entrepreneur, mentor, and rainmaker, Sculley has become a sought-after global storyteller for the digital revolution. He is a gifted speaker, sharing his perspectives on topics such as globalization and reinvention of work, how adaptive companies succeed in an era of the commoditization of almost everything, solving healthcare through innovation, and new big-brand consumer health services.
Best known today as the former CEO of Apple Computer, Sculley began his corporate career in 1967 when, armed with a Wharton MBA, he was hired by Pepsi-Cola as a trainee. Three years later, in 1970, he became the company’s youngest vice president for marketing - applying his ideas about experience-based marketing to the “Pepsi Generation” campaign.
Sculley initiated the “Pepsi Challenge” taste tests, and oversaw development and launch of the first plastic soft-drink bottle, which together dethroned Coca-Cola. By 1977, he was Pepsi-Cola’s youngest president and CEO.
Sculley’s first book, Odyssey: Pepsi to Apple a Journey of Adventure, Ideas and the Future, became a breakout business bestseller. His latest book, Moonshot!, takes the reader one step further, sharing the secrets to his success, and how anyone can achieve in this changed business world.