In an all-new The Business Beat, Steve Jones-D’Agostino of Susan Wagner PR+Best Rate of Climb interviews Dante Comparetto and Martha Assefa, co-owners of Pure Juz. They talk about Why we should support locally owned businesses.
Located in Worcester, Pure Juz is a locally owned and socially responsible juice bar committed to providing the community with the freshest fruit and vegetable juice blends possible. Juices are made fresh from locally sourced produce where possible.
Pure Juz is unique in that it adheres to socially responsible business practices by purchasing produce from many local farms and utilizing services from other local businesses to recycle money in the local community in order to support economic development. Energy is produced from renewable energy and a minimal amount of waste is produced from the business. The juice byproduct is given to local farms for composting and feedstock.
Pure Juz says it “strongly believes that the strength of Worcester depends on collaborative relationships between the business and non-profit communities.” It has created a partnership with the Worcester Parks Department to maintain the "Iron Bridge" at neighboring Elm Park. It also earmarks 3 percent of proceeds from every order of juice goes to support Elm Park Community School, a high-poverty school.
One of the owners, Dante Comparetto, also works as director of youth development with StandUp for Kids, a non-profit that supports homeless and at-risk youth, and intends to prioritize homeless and at-risk youth for hiring decisions. He and his partner, Martha Assefa, say they “truly believe that if every business adheres to socially responsible business practices, then we would have a stronger city.” They express hope that their business will “lead by example.”