Inquiry Presents
Show Description:
FERN L. JOHNSON is a Professor of English and faculty member in the Communication and Culture program at Clark University. Professor Johnson believes that advertising today speaks as “one of the prominent discourses of our time”. Magazine ads, billboards and TV commercials are the folklore of our commodity culture. Advertisers today can fine-tune the language and images of an ad to better seduce niche markets to buy their products. Tune in and find out how advertisers use subtle and not so subtle imagery to sell cigarettes to urban African American communities or convince you that eyeliner is scientifically and technology superior. Professor Johnson’s thought-provoking book is IMAGING IN ADVERTISING: VERBAL AND VISUAL CODES OF COMMERCE.
SCOTT DOUGLAS is a librarian at the Anaheim Public Library. He has written a hilarious yet touching memoir about what librarians really do, and only a little of it is about books. Mostly librarians interface with a public that includes hungry homeless families; paranoid crazy people, teenage thugs, bitter older people and kids out to hack the library PCs. It’s all in a days work if you are a real “public servant” and it’s all worthwhile because you really can help people. Douglas’ tell-all inspiring book is QUIET, PLEASE: DISPATCHES FROM A PUBLIC LIBRARIAN. Tune in and find out why Scott hates Parker Posey!Air Date and Time:
Sunday the 31st at 9pm
