Underwriting

Your underwriting message

There are only a few messages read in any one hour on WICN so your message will stand out, this is compared to 25% of on air time on a commercial station.

Your message begins by identifying WICN’s program and your business as a supporter of the program. It continues letting the listener know the most important facts about your business; the products and services your company provides, your location if you wish, and your website address.

Message standards

One of the reasons you probably chose to become a WICN underwriter is because of the high standards of NPR and the quality programming of our station. Your underwriting message needs to match that standard and we can help you do that. These guidelines support our editorial integrity and allow for a simple, memorable statement. In this way, you can align yourself with a credible program and air a marketing message with impact.

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