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Corporate Partnership

WICN’s programs inform, inspire and entertain. By supporting WICN you’ll help us provide that service and you’ll enjoy the difference it makes for your business. We invite your company to enjoy the many benefits of strategic philanthropy through a corporate partnership with WICN Public Radio.

Like the vinyl records of old, the benefits of being a WICN sponsor are two-sided. The “A” side: you’ll be promoting your company to a unique and affluent listenership; the “B” side: you’ll be doing something good for your community.

Facts and Figures

  • Uncluttered Environment: Your announcement will stand out. We run only 3 spot sets per hour, with no more than three sponsors per set. Only the most important facts are included, listeners will be more inclined to absorb your message.
  • Longer Time Spent Listening: 90.5 WICN listeners tend to listen for long periods of time. This means they have a better chance of hearing your message.
  • WICN’s audience is slightly more mature, educated and affluent. 52% of our listeners have combined household incomes of $100,000 or more, and describe themselves as professionals or executives.
  • Over 65% of our listeners are more inclined to purchase products or services from companies that support public radio. More importantly, 70% believe it is important to do business with a company that makes charitable contributions.

Benefits of Becoming a Sponsor on WICN

  • Direct access to a concentrated, affluent, and educated audience with a tremendous personal commitment to WICN, it is their station. Their membership helps fund the station they choose to listen to.
  • Credibility. NPR is recognized as a trusted news source with quality programming. It’s credibility by association.
  • Appreciation from your colleagues, customers, staff and peers, who recognize your commitment to the community.

Working together

We want to work in collaboration with you. We have designed a customized package that offers benefits to you via several different delivery vehicles. As a Corporate Member you will have the opportunity to utilize standard underwriting spots, Sponsor one Non-Profit for a year, and participate in a Challenge Grant during one of our Membership Drives. You will also be included in our many value added facets, such as your logo and link on our Underwriting page and access to our in studio performances.

A Corporate Membership spreads your goodwill throughout the year at a cost that is doable for even the smallest of companies. Make a big impact without a big expense.

For more information click here

Of Interest

Know Your Host:
Al Dean

Al grew up listening to the music of the 40’s on his father’s EH Scott radio and 78 records. Glenn Miller, Tommy Dorsey, Frank Sinatra, Ella Fitzgerald and Benny Goodman were family favorites. This is first experience in the broadcasting field and allows him to dig into his closet of old vinyls and share them with his audience on the Sunday afternoon edition of the Jazz Matinee.

Tune in to Jazz Matinee
Sundays, 12 to 4 pm


Become a Member now!

We’ve said it many times, but it’s true.  YOU are the public in public radio. Everything we do is only possible with your support.

Please make your tax-deductible contribution right now by clicking HERE or call us toll free at 855-752-0700.

Don’t forget to select your Thank You gift from our current selection!

Thank you for your support!


Underwriter of the Week

United Bank serves individuals and businesses in Western Massachusetts. 

United Bank believes in “personal banking”.  That’s why at United Bank all customers are matched with a Personal Banker. That means, attention to your needs when you need it most, and from someone who knows your history.

33 Waldo Street
Worcester, MA 01608
(508) 752-4800