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Paul Swydan of The Silver Unicorn Bookstore (Encore Episode)

Photo of Paul Swydan
Sunday, March 31, 2019 - 10:00pm

In an encore of “The Business Beat,” Steve D’Agostino interviews Paul Swydan of The Silver Unicorn Bookstore. They talk about physical bookstores in the era of Amazon. This episode aired originally on February 10, 2019.

According to a March 2018 NPR report, there were than more than 2,300 independent bookstores in America. As NPR noted at the time, “Between 2009 and 2015, the number of independent bookstores grew by 35 percent. This happened during the so-called ‘retail apocalypse,’ which has pitted Amazon against every retail outlet in America.”

The Silver Unicorn Bookstore is Acton's new independent bookstore. Located in the heart of West Acton Village, the bookstore serves customers of all ages. The Silver Unicorn Bookstore will serve you by stressing convenience, curation and community. Founder and owner Paul Swydan wants his humble, little bookstore to be a meeting place for everyone in the Acton community and beyond.

Formerly and always a sportswriter, Paul most recently wrote for FanGraphs and He has written for a variety of other outlets, including The Boston GlobeESPN the Magazine, Pitchfork and Baseball Prospectus.

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